Chloe Munday - JEMS

Alternative lingerie celebrating confidence, sustainability, self-expression and heritage pride.

Chloe is building an independent lingerie brand that challenges traditional fashion through bold, gothic-inspired designs.

Combining intricate craftsmanship with alternative aesthetics, her collections feature lingerie, harnesses and accessories that incorporate dark lace, leather, metal hardware and distinctive detailing. Every piece is designed to empower customers to express their individuality with confidence.

Inspired by her lifelong passion for fashion and costume design, Chloe's vision is to create a community where originality is celebrated and customers can embrace their personal style without compromise.